Building Link Popularity

In the world of webmasters, link popularity is everything. It not only can bring thousands of visitors to your site, but it also can help you secure the top search engine position. After all, isn’t that what we all dream of? We often lay awake at night, hoping that one day we can brag about having the #1 Google rank or buying more bandwidth in order to keep up with traffic. Although this sounds like an impossible task, it actually is promising depending on your link popularity.

When we see similar sites getting such amazing ranks, we wonder why that can’t be us. However, we don’t realize that most of the time these webmasters have a trick up their sleeves. They know how to optimize their pages to the best of their ability, and pay close attention to details that most of us would overlook. For this reason, they are able to go above and beyond and land the top search engine spots.

In order to do the same, we must first have a strategy. For instance, if you are looking to simply just increase your site’s exposure, you should first start off with link exchanges. We all know that it means connecting with others, exchanging links, and the whole nine yards. What we don’t realize is that we can offer benefits if they decide to promote us on their front page or a visible spot. Due to the fact that we need very popular websites with high PR to help us get to the top, we have to give them some sort of enticement. If you were a big name site owner, would you help the little guy? Most of us wouldn’t, unless there was some motivation behind it. For this reason, you could tell them that they will get free advertising for a month, or you will give them a discount off your products. Regardless of what type of website you have, you can talk them into working with you.

Most of the time website owners are looking for new and unique ways to gain link popularity. We all know that we absolutely have to add our websites to search engines, directories, and the other sites that just don’t seem to care. However, if you are looking for a fresh start, perhaps you should consider creating an affiliate program. This will give every website an incentive to promote your site and the products you are trying to sell. For example, when a webmaster of a popular website frequently promotes an item you created, they will get a percentage of the sale. While many of these are relatively low, some websites offer more than 50%. As a result, they will love the extra revenue and will keep promoting you!

One thing you should avoid is link farms or traffic programs. These paid links will not only ruin your chances with revenue programs like Adsense, but some people feel that this is wrong and immoral. Search engines hate cheaters, and do not hesitate when banning people who are trying to deceive the system.

Link popularity doesn’t have to be difficult if you decide to have fun with it. Of course submitting these links to directories are important, but that doesn’t have to be the end. You can easily start affiliate programs, post on forums, and spread the word, without having to be so technical. Most importantly, this is your website, and you can do anything you want with it. As long as your site is getting a lot of visibility and traffic is increasing, the sky is the limit.